Commissioned by CRAZE, an agile and adaptive company known for its dynamic and friendly work environment, I created a recruitment video concept, alongside fellow students at NHL Stenden, that embodied their “next generation” ethos. 

The video was designed to be fast-paced and rebellious, featuring quick cuts and aligning with the company’s diverse, global team and brand aesthetic. 

Alongside the video, CRAZE also required a visual employee journey map, detailing the progression from initial contact to departure, emphasizing interactions with HRM, Business Ethics, and labor law.