In Summer 2023, I worked on a project for a content marketing campaign, focusing on increased engagement of younger (student) visitors to the Eurosonic Noorderslag  (ESNS) – Europe’s largest showcase festival and music conference. 

Founded in 1986, the non-profit organisation is dedicated to the promotion and discovery of new European and Dutch music. Each January, the progressive program of emerging music and innovation-driven conference themes draws a diverse audience of over 4,000 industry professionals and 40,000 music lovers to Groningen.

The campaign focused on Dutch influencer and micro-influencer-generated content, as well as in-person activation on university campuses throughout the Northern Netherlands.